Why social media advertising is needed?

Social media marketing: The Need of the hour A brand must offer meaning and purpose in consumers’ lives if they intend on making it big. A Gen Y has seen all the tricks, and knows the fancy words that advertisers use to sell products. They aren’t enthralled by the tricks, and quite frankly it irritates them. A well thought-out and brilliantly constructed ad is one that conveys impact and resonates important values. This generation must be targeted with an authentic approach. According to Umair Haque, Harvard Business Review, “The next global economy isn’t just about stuff, it’s about human lives.” 

Gen Y has grown up with technology, so they are very comfortable with change. Since they accept that their world is constantly changing, they tend to work well collaboratively and seek to make a difference. Because they are very tech savvy, they are always finding ways to work smarter, make life easier and keep in touch longer. They wish to see products that not only make a difference on a global scale, but make their lives more meaningful as well.

Informed companies learn to manipulate social media to make it work in their favour as well as monitor their brand identity. Only those companies that are able to stay abreast with the latest technologies are successful in creating their brand equity as such. 

To survive among this generation, it is essential that the advertisers show the genuineness of the product or service and do not trick because it is not gonna work. It's as simple as that. You play the tricks and you're out. That's the first rule of the game. The second rule is Interaction is a key but with an impactful connection. “Millennial drivers use mobile phones 2.5 times more than non-Millennials when car shopping, and auto brands are turning to digital, social media, and car-sharing to lure them in. Ford’s partnership with Zipcar on college campuses has helped the brand gain a 2% market share in this segment.” – eMarketer. The third rule of the game is Be the change you wish to see. You cannot try to induce demand. Gone are those days. You need to give what the customers want and not try force into the market.

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